Purpose Driven

Purpose Driven Real Estate Group stands for values and practices that go beyond the services we offer. We stand for integrity, honesty, and loyalty to our clients, no matter what you are looking for from the market.

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Empathy and Understanding in Business

An award-winning realtor, investor, designer and house flipper, Amy Pedersen can now add best-selling author to her list of accolades. The founder of Purpose Driven Real Estate Group and one of Atlanta’s top producing agents, Amy co-authored Empathy and Understanding in Business alongside industry luminary Chris Voss and other leaders and experts. Chris, a former FBI international hostage negotiator and author of the best-selling book "Never Split the Difference" is the CEO and founder at The Black Swan Group. This collaboration marks a powerful merging of visionary minds and accomplished professionals. 

"Empathy and Understanding in Business" transcends the conventional boundaries of business literature, as it shines a spotlight on the profound influence of human connection, empathy, and emotional intelligence in nurturing thriving enterprises and within days of it’s launch, the book hit the best-seller status list.

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We Lead with Passion and Empathy

We believe in helping people first and business second. You’ll never feel like you’re just another transaction. Our team takes a heartfelt approach to supplying each person with undivided attention, so you feel like our only client. 

There is no shortage of reasons why someone might decide the time is right to buy a new home or sell an old property. You might need more room for your growing family, maybe you want to relocate to a quiet location, or perhaps you’re a recent empty nester looking to downsize. 

Whatever the situation is, we approach each instance on a case-by-case basis to determine how best to assist. By prioritizing people over real estate, we can create a trusting environment based on effective communication and relationship-building while building trust in the process.

Sometimes the Reason Behind a Real Estate Decision Is a Happy One:

  • Recent marriage or combining a blended family
  • Relocating to be closer to a brand new job
  • Growing your family and needing more space

Other Times The Reasoning Is For More Somber Reasons:

  • Divorce or separation
  • The loss of a loved one, handling estate sales and probate
  • Financial trouble

No matter the reason behind the decision, buying or selling is a monumental decision that will significantly impact your life. We want to be there for you when times are tough, and we’d love to be part of helping you get things back on track! There is nothing more rewarding for us than getting to shoulder some of that burden for you so you can focus on more important things, like family. 

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Our Clients Come First

When it comes to our clients, we lead with our hearts. For us, this is more than buying and selling real estate. This is about helping and protecting people. Unfortunately, not everyone in the real estate industry looks out for their client’s best interest, which is why we work doubly hard to create an unmatched environment where the people we choose to work with feel like family. 

We’ve been known to serve them in unique and sometimes unexpected ways. We’ve built our business on the cornerstones of mutual respect and loyalty. You will never feel alone or adrift when you work with us, as we will keep you updated on every development while offering comprehensive advice and support for any decisions you have to make.

If you are ready to speak with an honest, trustworthy real estate veteran, please contact us today to schedule a consultation.

We Are Changemakers and Support Those in Need

Inspired by Amy and Jon’s son, who fought and beat cancer, we are #ForeverJackStrong and support non-profit organizations designed to eradicate childhood cancer with a portion of our profits.

We are grateful for the opportunity to support various organizations with our time, talent, and treasure as part of our #FlipItForward culture. Here are some of our favorites:

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We Are Changemakers and Support Those in Need

Inspired by Amy and Jon’s son, who fought and beat cancer, we are #ForeverJackStrong and support non-profit organizations designed to eradicate childhood cancer with a portion of our profits.

We are grateful for the opportunity to support various organizations with our time, talent, and treasure as part of our #FlipItForward culture. Here are some of our favorites:

Schedule a Consultation

If you are in need of honest, trustworthy real estate veterans, we’d like to help. Contact us here to explore the possibilities.

Work With Us

Our approach to real estate is different though. We start with YOU. Your situation. Your goals. Your dreams. Based on your aspirations and our insights, expertise and connections in the real estate market.